Country Living is an exhibition that incorporates the products that shape Russia’s outdoor landscapes, gardens and country homes.

Naturally, the exhibition features a wide range of products, from furniture for municipal parks through to hot tubs, garden machinery and specialist interiors for country dachas.

Country Living is an important extension of an event that features the products and services that build and decorate Russia’s public, commercial and living space. With growing disposable incomes and people looking for ways to make the most of their leisure time (not to mention their status) gardening, landscaping and country lifestyles are increasingly popular. Here are some exhibitors' testimonials from Mosbuild 2009:

 “Economic crisis is not a problem for us, I think it’s an opportunity to develop into new markets. I think it’s in bad times that you need to increase your market share.”

“Russia is a new market for us, there is a lot of potential here and a big demand for high quality parasols. Our aim here (at MosBuild) is to develop distributorship and a warehouse in Russia, establish trade with smaller dealer and smaller developers in the area. And so far it has been excellent, it seems we have a picked a good time to enter this market.”

Henri Hattingh, Managing Director, Tradewinds Parasol and Leisure - Country Living

“This is the fourth MosBuild that we are participating at. The first three years we exhibited with the help of our Russian partner, and this year we’re exhibiting on our own, because in the next 3-4 months we are opening an office here in Moscow. Our business has grown, we’ve had a big interest in our products and we would like our annual turnover to increase even more. And the only way to do this is to open a warehouse here, have some of our production here, have a showroom – this is our main target for this year. We’re very optimistic about the future – Russian market is very important to our company.”

Enrico Olivieri, Sales Manager, Artifer srl. – Country Living

Country Living consists of four exhibitions:

• Country Home
• Outdoor Lifestyle
• Landscaping
• Saunas & Pools

Country Home
Country Home brings together a number of regular exhibitors at MosBuild whose products and services are dedicated to the construction, equipping and decoration of country homes. These homes (which are better known in Russia as dachas0 are often used as weekend retreats and they are an increasingly popular lifestyle choice for Russia's wealthy elite and emergine middle-class.

Exhibition profile:

Wooden Houses

Conservatries
Dacha furniture

Heating & Cooking Equipment
Specialist Interiors

Visitors to Country Home include architects, building contractors, specialist tradesmen, interior designers, retailers, wholesalers and distributors.

Outdoor Lifestyle
Outdoor Lifestyle is another new exhibition which, together with the co-located exhibition 'Landscaping', used to be known as the 'Garden' exhibition at MosBuild. It features the furniture and accessories that equip private and public outdoor spaces.

Exhibition profile

Benches, Seats & Tables
Loungers & Chairs
Swings & Hammocks
Umbrellas & Awnings
Children's Play Equipment
Patios & Decking

Architects, landscape designers, building contractors, retailers, wholesalers and distributors will all be keen visitors to Outdoor Lifestyle at Country Living.

Landscaping
Landscaping is another new exhibition which, together with the co-located event 'Outdoor Lifestyle', used to be known as the 'Garden' exhibition at MosBuild. Where Outdoor Lifestyle features the furniture and accessories that equip private and public outdoor spaces, Landscaping features the products and tools that shape and decorate outdoor space.

Exhibition Profile:

Ponds & Water Features

Fountains, waterfalls, Winter Gardens
Plants, Shrubs & Trees

Outside Lighting
Garden Tools & Machinery
Fences & Walls

Green Houses
Landscaping Equipment
Statues & Ornaments

Architects, landscape designers, building contractors, retailers, wholesalers and distributors will all be keen visitors to Landscaping at Country Living.

Saunas & Pools
Saunas & Pools is a specialist exhibition within Country Living and features a series of products that are very popular in the Russian market. Many consumers enjoy the health, social and private status benefits associated with these products and they have been a regular feature at MosBuild for many years.

Exhibition Profile:

Swimming Pools
Hot Tubs, Saunas, Steam Rooms

Architects, landscape designers, building contractors, specialist tradesmen, interior designers, retailers, wholesalers and distributors all take a keen interest in the latest products available in the market and will be visiting Saunas & Pools at Country Living.

Event Stats:

The following figures are taken from the independent audit of the exhibitions located at Crocus Exp More details can be found in the Trade Event Reports.

Number of visitors 72,050
Number of ‘visits’ 115,280
Number of exhibitors 1,189
Size (net space - m²) 45,567
Number of participating countries 34